OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel. It's one less decision they need to make. In this article, you'll see how thinking of breakfast as a profit center – setting, food, service, environment – impacts your hotel's
There are a number of upselling examples restaurant owners, managers and other employees should be aware of, as they allow restaurants to boost key performance metrics like average revenue per customer and increase the overall revenue generated by the business. In this guide, you can learn about 12 of the most important upselling strategies. Table of Contents: What is the
Keeping pace with the latest restaurant trends is essential for effective management, because it enables you to meet and exceed the expectations of both your customers and your employees, while ensuring you remain competitive and able to maximize revenue and profit margins. In this article, you can find out about some of the most vital technology, marketing and food trends
Partnering with a tour agency can have significant benefits for a hotel. It's important to choose a partner that's right for your hotel. In this article, you'll discover the pros and cons of partnering with a tour agency and learn about some of the top names in today's global tour operator landscape. Table of Contents: What Is a Tour Agency?
A restaurant marketing agency is a company that specializes in marketing activities that are relevant for restaurants and similar businesses. Generally, businesses will outsource many of their marketing responsibilities to these agencies to reduce their own workload and benefit from specialist knowledge. In this article, you will learn about what these agencies are, how they work, the types of marketing
Marketing serves an incredibly important purpose for restaurants because it is the main way to establish brand recognition, attract customers and build a reputation. Nevertheless, marketing needs to be strategic, and selecting the right target market for restaurant advertising and marketing activities is essential. In this article, you can learn about market segmentation and how to pinpoint the right market
Data analytics is, of course, helpful to better understand your hotel’s direct channel performance, but what’s most useful is being able to compare your results to the market to identify potential growth drivers. The Benefits of Hotel Benchmarking Hotel benchmarking enables you not only to access competitive insights but to make better-informed decisions and take action in those areas that
Question for Our Hotel Marketing Expert Panel What are your best practices for marketing a hotel/resort’s non-accommodation areas, e.g., spa, golf, etc.? How can hotels creatively target niche audiences for these areas, especially in low season? Our Marketing Expert Panel Joanne Greene - Hospitality Expert Jolien Alferink - Hotel Marketing Consultant, Orange
Hoteliers and restaurateurs are constantly looking for ways to improve their guest experiences. Why? They want to provide guests with a memorable dining experience, and they want to ensure that they get repeat visitors. And guess what? The F&B data they've automatically collected from their POS system or advanced reservation platform is key in improving customer service and the overall
Marketing Strategy for Restaurants A marketing strategy for restaurants encompasses a comprehensive plan to promote a dining establishment, attract customers, and build a strong brand presence. It's essential for differentiating the restaurant in a competitive market, enhancing customer engagement, and effectively communicating the unique dining experience offered. This strategy typically includes digital marketing, social media outreach, customer relationship management, and
Food and beverage (F&B) data is considered a gold mine in the hospitality industry. From the moment your guests make an online reservation, to the time they leave your restaurant, your POS system or an advanced reservation platform generates valuable guest data. In this article, you'll learn how to use F&B data to improve guest experience, ultimately increasing hotel revenue.
Social Media Marketing for Restaurants Social media marketing for restaurants is the process of using platforms like Facebook, Instagram, and Twitter to promote dining establishments. This approach is crucial for reaching a broader audience, showcasing the restaurant's ambiance, cuisine, and special events, and engaging with customers interactively. It's vital for building brand awareness, attracting new customers, and fostering customer loyalty
Restaurant advertising has never been more important. As people return to eating out after the upheavals of COVID and other disruptions, they may search for new dining experiences and convenient spots for quick meals. Your restaurant must be at the forefront of these potential customers' minds. In this article, you'll learn about some of the top new restaurant advertising trends.
VBRO owner login strategies are essential if you use the platform to let your holiday rental property effectively. Vrbo is a holiday rental company specializing in short-term accommodation. It connects property owners with renters looking for self-contained spaces. Unlike other OTAs (online travel agencies), Vrbo focuses on renting apartments and houses to holidaymakers. Table of Contents: What Are Online Travel
Restaurant Marketing Restaurant marketing involves strategies and activities to promote a dining establishment to attract and retain customers. It's essential for increasing visibility, building a brand identity, and standing out in a competitive market. Effective restaurant marketing can drive sales, enhance customer loyalty, and create a unique dining experience that resonates with targeted demographics. Key Takeaways Personalization: Tailoring experiences to
Digital Marketing for Restaurants Digital marketing for restaurants encompasses online strategies to promote dining establishments, including social media presence, website optimization, email marketing, and online advertising. It's crucial for reaching a wider audience, engaging customers, and enhancing brand visibility in a digital-centric world. Effective digital marketing can drive restaurant bookings, increase revenue, and build a loyal customer base. Key Takeaways
Starting a hotel business is an exciting prospect. You'll be entering the hotel industry, an economically and socially important sector offering various opportunities at all skill levels. Before you jump in, though, some essential factors must be considered. In this article, you'll learn everything you need to know as you prepare to enter the industry. Table of Contents: What Is
Customer Experience in the Hospitality Industry Customer experience in hospitality refers to the overall quality of interactions and services provided to guests in hotels, resorts, and related establishments. It's crucial as it shapes guest satisfaction, drives loyalty, influences reputation, and directly impacts the financial success of the hospitality business. Key Takeaways Personalization Marketing: Tailoring marketing efforts to individual preferences enhances